Jane Arandelovic
Media

Laying Waste Media

Laying Waste Media is dedicated to innovation in sustainability and waste management. Focusing on entrepreneurship, innovation & technology, always leading you to what will happen next. We are an independent digital-first media platform based in South West Sydney and offer a monthly email newsletter, a quarterly magazine, and a weekly podcast series.

Oct 10, 2025

AI Automtion Case Study Overview

Laying Waste Media needed to scale content production across their newsletter, podcast, and video shorts while maintaining quality and consistency. Manual workflows were time-consuming, creating bottlenecks that limited output and growth.

Solution

We developed an integrated AI-assisted content production workflow using the OpenAI API. This allowed us to automate and streamline three key areas of content creation:

1. Newsletter Content Creation

  • The AI model generated content drafts based on key themes and trending topics.
  • Automated structuring of sections like headlines, summaries, and calls to action ensured the newsletter was ready for review and distribution with minimal manual input.

2. Podcast Production & Transcription

  • AI-powered transcription and summarisation made post-production more efficient.
  • Transcripts enhanced accessibility and searchability.
  • Key points were repurposed into blog posts and social media snippets to extend the reach of each episode.

3. Video Shorts for Social Media

  • AI-generated scripts and captions streamlined short-form video production for platforms like TikTok, YouTube Shorts, and Instagram Reels.
  • Automated editing and formatting enabled rapid creation and multi-platform distribution.

Results

  • 👉 Reduced production time across all content formats.
  • 👉 Increased consistency and quality of output.
  • 👉 Expanded capacity to scale content production without increasing resource requirements.
  • 👉 Enhanced accessibility and audience reach through transcripts and captions.

Takeaway

By integrating the OpenAI API into content workflows, Laying Waste Media significantly increased efficiency and scalability. As a founder-led, remote production team, we leveraged this AI-driven approach to consistently deliver high-quality content across our newsletter, podcast, and video channels, while freeing up time for strategic growth.