About Me

Hi, I’m Jane Arandelovic-a strategist, builder, and lifelong tech enthusiast. My career started in digital media and marketing, working with some of the biggest names in advertising, broadcasting, and technology. But in recent years, my focus has shifted-AI is changing everything, and I’m here to explore what that means for individuals, businesses, and the future of work.

The Early Days: A Passion for Tech & Creativity

I’ve been fascinated by computers since childhood, which led me to study Multimedia Systems at London Guildhall University, graduating with First Class Honours in 2003. My career took me across global advertising agencies (Leo Burnett, Grey, McCann), top media companies (News Corp, Channel Seven), and tech giants (Microsoft, Yahoo!). Along the way, I worked on award-winning, multi-channel campaigns for 79+ clients across industries ranging from consumer goods and professional services to software, engineering, and construction. In 2009, I even found myself pitching a content concept at MIPTV in Cannes as a global finalist.

Where I Am Now: Exploring AI & Automation

After years in marketing and digital strategy, I started diving deep into AI, automation, and intelligent systems-not just as tools, but as creative and strategic partners. Now, I’m:

• Building AI-powered tools that automate workflows and enhance productivity
• Exploring AI in marketing & business-how small teams and solopreneurs can leverage AI effectively
• Experimenting with AI agents & automation to see what’s possible

This blog is where I document my experiments, insights, and ideas- whether it’s a deep dive into AI-powered writing tools, automation workflows, or building AI-driven assistants. If you’re curious about AI but find it overwhelming, I get it-I’m here to make it click.