Jane Arandelovic
AI & Automation

FAQ Engine: smart FAQs your customers actually use

Structured FAQ build that cuts repetitive emails, improves findability, and lifts customer trust. Content is optimised for SEO, AI assistants, and optional schema markup.

Feb 2025

FAQ Engine: smart FAQs your customers actually use featured

What this project does

The FAQ Engine captures the common customer questions that usually clog support inboxes and restructures them so they are easy to find, use and maintain. Every answer is shaped for web, search and AI assistants, and can include optional FAQPage schema for SEO.

What is included

  • Research sessions to gather existing questions, answers and supporting material
  • Content rewrite in your brand voice, with confidence statements and next steps
  • Structured JSON/Markdown export so the FAQ can be reused in websites, help desks or chatbots
  • Optional schema markup and hand-off notes for developers

Why it helps

Teams spend less time retyping the same answers, customers get consistent information, and you end up with a playbook that suits human agents and AI tooling alike.

Jane Arandelovic | AI & Automation